Observation

Most creatives tend to have long working hours eating into their weekends and supposed holidays, in turn costing them quality time with their friends and families.

 

Insight

Sometimes it's difficult for loved ones to continually support and encourage these creatives after feeling neglected, so they end up making them feel worse by blaming them for not prioritising their relationship.

 

Objective

As creatives ourselves, we understand the difficulty of balancing work and life. Therefore, this campaign aims to mend the wounds of both parties through a cup of Nescafe Gold Blend.

 

Big Idea

Nescafe Love Shot - Give Your Love Another Shot

 

Single-Minded Proposition

Mend your broken relationships with a cup of Nescafe Gold Blend

 

Execution

Through a series of teaser videos and print advertisements, the public is made aware of the Nescafe Love Shot, encouraging anyone who knows and loves a creative to send them a cup of love shot to show their unyielding support instead of chiding them for having to work late into the night.