MUBI IMPRESSION

An integrated campaign that ultimately aims to drive sign-ups on Mubi amongst millennials, Mubi Impression questions the social perception towards first impressions, in turn prompting the target audience to look past their not-so-good first impressions and give Mubi another chance to impress them with their high-quality, curated movie selection.

A largely copy-based campaign, the role of a copywriter was essential in conceptualising and executing the project within one week for the D&AD New Blood Awards 2017.

Print Ad Mockups

Youtube Pre-Roll

Social Media Integration

Case Study Video (Click to play)